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Ira Smolev Puts Investment Weight Behind Presser Direct, LLC

March 29, 2013

Successful investor and advertising entrepreneur Ira Smolev’s latest venture is Presser Direct, LLC, a developer, manufacturer and distributor of a wide range of innovative consumer products, including the Living Pure 4-in-1 Heater and Air Purifier. The Living Pure 4-in-1 Heater not only heats up to 1,000 square feet of space, it also filters and purifies the air molecules, sterilizing and removing odors and allergy-causing pollen and bacteria. The Tower Rotisserie is another product being developed by Presser Direct. This product will be sold under a range of brand names by a variety of major retailers.

Ira Smolev began his business career as an innovative Systems Engineer with IBM before joining Informatics, Inc., as Vice President of Commercial Applications, then Automated Marketing Systems, Inc. as Executive Vice President and Chief Marketing Officer. In 1974, Mr. Smolev founded his own media and marketing firm. Under Mr. Smolev’s direction, the agency was a tremendous success, owning and selling blocks of time on more than forty national and local networks. Mr. Smolev sold the business in the early 1990s.

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